© NLP, Inc. TM Tolkien Ent. lic. to New Line.

"The Lord of the Rings - The Return of the King"

We worked closely with New Line Cinemas to develop this Battle for Middle Earth promotion for the KFC UK to celebrate the launch of the Oscar winning movie "The Return of the King." The offering included 5 dueling pairs of collectible premiums. Skillfully sculpted to represent live action and CGI characters, they harnessed all of the excitement and action of the battle between good and evil inherent to the film. The offering also included a Motion Activated Speaking Gollum Magnet sold as a self liquidating offer. The promotion ran in KFC UK and selected KFC and Pizza Hut territories around the world.